R/RelevanceOSTry it now

Marketing Systems Lab

Understand your audience. Make your marketing relevant.

Explore who your customers are, what matters to them and what could make them act. Start with your website, or describe a challenge below.

A marketing systems lab by Tayub Sageer, shaped around one question: what makes someone care enough to act?

Open Persona GPT
  1. Open the GPT. It opens in ChatGPT in a new tab.
  2. Paste your website URL into the chat. Ask: “Who are our main audiences, and what matters to each?”
  3. Explore the findings. Refine the audience profiles and use them to develop messages to test.

Use your ChatGPT account to access the GPT. No website to share? Try the brief tool below.

Customer evidence
Market signals
Company context
RelevanceOS
Control layer Human judgement active
Practical decision →
InputSynthesisOutput

Start with a website or a short brief.

Audience priorities · Message direction · First experiment

Prefer to stay here? / Audience brief tool

Describe your audience. Get a message to test.

Fill in the three questions below with what you already know. You’ll get a draft audience profile, a message angle and a first test. This tool uses your answers; it does not read your website.

Want to start with a website URL? Open Persona GPT ↗
Build your audience snapshotTakes around one minute

This site does not save your inputs. Do not enter confidential or personal information. Treat the result as a starting point to validate.

R/01

Your audience brief will appear here.

Audience priorities, message direction and what to test next.

From problem to action

Four marketing challenges. A practical next step for each.

Choose a challenge to explore the evidence, the questions worth asking and the next step for your team.

Selected problem / 01 Approach overview

What do people actually care about, beyond the demographic label?

Evidence to explore
  • Customer language
  • Behavioural signals
  • Internal evidence
The approach

Find shared needs and pressures, then build a draft persona from the evidence.

Questions to check

Check whether the segments are useful. Separate evidence from assumptions.

What the team getsA draft persona, reasons to act and a message to test.

The method behind it

Understand. Build. Test. Improve.

Start with the evidence, find the real problem and build something useful. Test it, then use what we learn to improve the next decision.

System inputsEvidence enters
  • Organisation context
  • Customer evidence
  • Market signals
Control layerHuman judgementChallenges assumptions at every stage
01Sense

Understand

Read the organisation, audience and operating context.

02Frame

Diagnose

Find the real constraint beneath the visible brief.

03Prioritise

Locate value

Choose where a change could make the biggest difference.

04Activate

Build

Create the smallest useful system or prototype.

05Learn

Test

Test what works and improve it.

System outputsDecision. Prototype. Learning.

The principle

Attention is the currency.
Relevance is the value we trade for it.

Understand what matters to people. Use that insight to make better decisions, then build a way to act on them.

Continue the conversation

Could this approach help your team?

I’m exploring senior marketing, product marketing and marketing operations roles. If you’re hiring, let’s talk about what your team needs and where I could contribute.

Connect on LinkedIn ↗tayub_s@live.co.uk