Start with a website
Here is our website: [URL]. Help me understand our main customer groups, what matters to each and how they make decisions. Separate evidence, inference and what we need to validate.
RelevanceOS Persona Intelligence
Understand your audience. Make your marketing relevant.
A custom GPT that helps you understand what matters to your customers, how they make decisions and what that means for your marketing and sales.
Built by Tayub Sageer, around one question: what makes someone care enough to act?
Start with a website, a business brief or customer evidence. Develop the picture through conversation.
Use your ChatGPT account to access the GPT. See the guide and example prompts.
Customer evidence
Your questions
Company context
RelevanceOS
ReviewHuman judgement
Audience insight →
InputExploreOutputWhy it exists
Understanding people is the first layer.
A job title tells you someone’s role. Understanding their pressures, ambitions and concerns helps you see why an offer might matter to them.
Persona Intelligence brings those questions together in a detailed customer persona, then connects the findings to messaging, positioning, content, sales conversations and customer experience.
It is the first layer of RelevanceOS, a wider approach to understanding people, markets and adoption. The starting point is always the person you need to reach.
How to use it
Start simply. Keep asking.
A website or a short brief gives you a starting point. The conversation can go much further as you explore, question and add evidence.
Open Persona GPTYour first conversation
Open the GPT in ChatGPT.
Use your ChatGPT account, then ask in your own words or paste one of the prompts here.
Give it something to work with.
Share a company website, describe a product or service, or upload customer research. Say who you want to understand and what you’re trying to achieve.
If a webpage cannot be accessed, paste the relevant information into the conversation.
Follow the useful questions.
Explore motivations, compare buying roles, challenge an assumption or ask what the insight means for your next campaign.
Take the work back to your team.
When the persona is ready, ask for a polished document or PDF to share. Return to the conversation when new evidence changes the picture.
Prompts to try in the GPT
Take the conversation deeper
Take this persona deeper. What pressures, ambitions, perceived risks and proof requirements shape their decision? What are we still assuming?
Turn understanding into action
Use this persona to suggest a message, a relevant proof point and one practical way to test our assumptions. Explain the insight behind each suggestion.
These are starting points. You can bring an existing persona, ask a follow-up question or focus on one decision in detail.
What the GPT can do
Explore the person behind the persona.
Build a detailed view of your audience, explore how they decide and use that understanding in your work. Choose an area to see where the conversation can go.
Explore / 01Inside the GPT
What matters to this person, and why does it matter?
Explore
- Roles and responsibilities
- Motivations and ambitions
- Pressures, values and behaviour
Go deeper
Explore the reasons behind an audience’s priorities, from professional identity to the consequences of getting a decision wrong.
Keep asking
Ask it to separate customer groups when their needs and decisions differ, and show where the evidence is still thin.
Use it forA detailed persona with clear implications for how you reach, reassure and support that audience.
Ask the GPT
“Go deeper into this audience’s motivations and pressures. Why do those priorities matter, and what would progress enable them to do?”
The depth behind the output
From evidence to a useful next step.
A useful insight connects what someone says with what it could mean and what to find out next. The GPT should keep supplied evidence, interpretation and questions to validate clear.
Illustrative scenarioHypothetical example
What did the buyer say?
A buying team asks about integration, implementation and support early in its evaluation.
What might that mean?
Confidence in adoption could matter alongside the product’s features.
What should we learn?
Which proof would help each decision-maker feel ready to move forward?
This is an illustrative scenario, not customer research. Bring your own evidence to test whether an interpretation fits.
The principle
Attention opens the door.
Understanding earns trust.
Relevance helps people act.
Attention gives communication a chance. Relevance comes from understanding what people care about, offering value before the ask and learning from the response. Useful engagement helps people understand, contribute or move forward.
Your next audience question
Bring it to the conversation.
Open Persona Intelligence with a business, audience or question in mind. Start with what you know, explore what matters and develop something your team can use.